The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
How to Write Clickworthy Title Tags and Meta Descriptions in Squarespace
SEO, Metadata, Page Titles…it can all be overwhelming. Below, I break down the basics of metadata, uncover the secrets of SEO title tags, and discover how to write engaging meta descriptions that drive clicks - and where to add these details on Squarespace.
Why and How to Add a Thank You Page on Your Squarespace Website
From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.
How to Use Google Search Console To Check for Missing Website Pages and Get Found Online
Getting found in Google search results is becoming harder than ever. I share a few easy steps using Google Search Console each time you update a website or add new content to amplify your chances of getting seen.
Your Essential Guide on Website Requirements to Keep Your ‘ish Legal
In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.
How to Write Alt Text for Accessibility in Squarespace
Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.
5 Key Points to Consider Before Investing in a Website Design Project
Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.
on Branding & Positioning
on Running a Travel Business
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on Blogging, Design, SEO & Website Strategy
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