The Journal

Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.

DESIGN Lara Ellis DESIGN Lara Ellis

Using Custom Code to Create A Memorable Website on Squarespace

There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.

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DESIGN, WEBSITE Lara Ellis DESIGN, WEBSITE Lara Ellis

How to Write Alt Text for Accessibility in Squarespace

Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.

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DESIGN Lara Ellis DESIGN Lara Ellis

How to Customize the Font on Your Mailerlite Embed Form

You did everything right in MailerLite, dropped the embed into Squarespace, and then…ugh. The fonts don’t match. Consistent branding matters, especially at key conversion points. In this post, I’ll walk you through how to target MailerLite embed forms using developer tools and custom code so everything looks seamless.

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DESIGN Lara Ellis DESIGN Lara Ellis

6 Must-Have Codes For Squarespace 7.0 (Brine Family)

Squarespace has an easy-to-use drag and drop interface. However, on its own many websites can begin to look the same. Custom code, or CSS can help to take your website up a notch and create more unique features. Here’s my top must-haves for Squarespace 7.0 on Brine.

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now in the birch & Bud Design Co. shop

Process and design templates, tools & guides — made just for Travel Advisors