The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
Luxury Travel Advisor Website Design: What Makes It Work Well
What's actually behind that 'this looks expensive' feeling, and what's working against your positioning without you realizing it. Written for independent Travel Advisors in the FIT, luxury and premium market who are past the 'do I need a website' question
Using Custom Code to Create A Memorable Website on Squarespace
There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.
Why and How to Add a Thank You Page on Your Squarespace Website
From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.
How to Write Alt Text for Accessibility in Squarespace
Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.
12 Classic Squarespace & Canva Compatible Font Combinations For Your Website
Keeping your branding consistent doesn’t have to be complicated. Canva makes design accessible, but using the right fonts is what keeps everything feeling intentional. Here, I break down 12 font combinations you can use in both Squarespace and Canva, no custom font purchases required.
How to Customize the Font on Your Mailerlite Embed Form
You did everything right in MailerLite, dropped the embed into Squarespace, and then…ugh. The fonts don’t match. Consistent branding matters, especially at key conversion points. In this post, I’ll walk you through how to target MailerLite embed forms using developer tools and custom code so everything looks seamless.
on Branding & Positioning
on Running a Travel Business
on Client Experience
on Blogging, Design, SEO & Website Strategy
now in the birch & Bud Design Co. shop