What's actually behind that 'this looks expensive' feeling, and what's working against your positioning without you realizing it. Written for independent Travel Advisors in the FIT, luxury and premium market who are past the 'do I need a website' question

Almost everything written about SEO for travel websites is written for booking platforms. Here's what actually works for independent Travel Advisors, and where to start, especially if you’re using Squarespace.

You picked a niche. You said it out loud, put it on your website, and felt the relief of finally having a clear answer when someone asks what you do. But if clients are still arriving unclear on whether you're their person, you've stopped one step short

If clients land on your travel advisor site and leave without reaching out, it's almost never about design. It's the questions your copy didn't answer.

A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.

This one's for the travel advisor who came from somewhere else, a corporate role, a client-facing career, a decade of managing projects, people, or both, and is letting the word 'new' talk them out of charging what they're worth. You didn't leave your skills at the door when you switched industries. This post is a reminder of who TF you are.