For the DIY business owner who wants clarity
A Thoughtful Website Audit for Your DIY Website
A strategic review of your website, unearthing recommendations to refine your design, improve clarity, and strengthen credibility so your site can better support your business as it grows.
Does this feel familiar?
You’re attracting interest, but not inquiries from the right people
You have traffic, yet visitors aren’t sticking around or taking the next step
Your website doesn’t quite reflect the quality of your work — and you hesitate to share it
You know your services are valuable, but your site isn’t clearly communicating that
Your website isn’t optimized for SEO or AI, so you’re hard to find online
You’re spending time answering questions your website should already be handling
it doesn’t have to be that way
A Website Audit gives you clear, actionable insight into what’s working, what’s not, and where to focus next. You’ll receive thoughtful, personalized recommendations — grounded in your business goals — so you can confidently refine your website and move forward with intention.
With a mix of empathy & strategic insight, I’ll uncover opportunities to refine how your website works — and how it’s experienced
Together, we will:
Improve clarity, flow, and user experience
Strengthen your messaging so the right clients understand your value
Position you as a trusted expert in your space
Align your website with the heart of your brand
The result is a clearer, more intentional digital presence — one that feels aligned, credible, and easier to share with confidence.
Your Website Audit focuses on the fundamentals that make a site feel clear, credible, and easy to navigate.
Each review is tailored to your business, goals, and stage with practical recommendations you can actually implement.
01. Branding & Visual Cohesion
We’ll review your fonts, colour palette, and overall visual consistency to ensure your website feels cohesive, intentional, and aligned with your brand — while resonating with the audience you want to attract.
02. Copy & Messaging Clarity
This is a high-level review of your website copy, structure, and flow. I’ll highlight where messaging can be clearer, more confident, and better positioned to guide visitors so your words are working as hard as you are.
03. Design, Layout & User Experience
This is often where the biggest impact happens. I’ll review how visitors move through your site, including navigation, accessibility, mobile experience, content structure, imagery, and overall design feel — with recommendations to improve clarity, flow, and engagement.
04. Search Engine Optimization (SEO)
You’ll receive a strategic, high-level SEO review covering heading structure, page hierarchy, image sizing, metadata, internal linking, and site performance. I also use SEOSpace to provide Squarespace-specific technical insights so your website is set up properly behind the scenes.
It looks a little like this…
STEP ONE
Submit Your Website
Fill out the questionnaire and complete your payment to submit your website for your personalized review.
STEP two
Receive Your Feedback
Within 5 business days you’ll receive your personalized recommendations based on your goals and current design.
STEP three
Time to Take Action
Take advantage of the bonus discounts and schedule a Design Day or full redesign of your website!
After an overwhelmingly positive beta, Website Audits are now a permanent part of my offerings!
your website is kind of a big deal
Behind every conversion-focused website design, there’s a strategic foundation
Users will leave a webpage within 10–20 seconds, but pages with a clear value proposition can hold attention longer
Up to 88% of users are less likely to return to a website after experiencing a negative user experience
First impressions of a website are 94% design-related
38% of users will stop engaging if the website’s content or layout is unattractive
94% of people won’t trust a website if it looks outdated
… and that’s only 5 mind-blowing stats on the importance of your visitor’s experience on your website.
ARE YOU IN?
ARE YOU IN?
ONLY
$175 CAD
Includes a comprehensive audit of your website fundamentals
Due to the customized nature of each audit, the recommendations and length may vary.
bonus one
Website Content Checklist
A simplified checklist of the content sections for each of your website pages to maximize conversion.
free bonus
bonus two
Discount on Future Design Services
Access a discount off future design services up to the cost of the audit!
free bonus
Still not sure if a Website Audit is for you? This may help
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The audit is best suited to service providers who feel like they’re struggling with gaining website traffic, the right fit clients, or something is off but you’re too close to know what it is. These are not specific to any industry.
In most cases, those that have DIY’d will find the most room for improvement.
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The audit will be focused on 5 core pages, usually Home, About, Services, Contact and one other.
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If you have DIY’d your website, chances are there are enough touchpoints to consider for a valuable review. However, I’m happy to take a peek. Send me an email with your website link and I’ll get back to you.
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You will receive at least 10 actionable suggestions in writing to help you reach your goals and improve the overall user experience of your website within 5 business days.
If you’re already doing amazing, I’ll do my best to make recommendations to help you level up another notch.
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Yes! When you receive your audit results, you will also have an opportunity to book a Design Day with 15% off to action your top recommendations or put the full cost of the website audit towards a custom design service!
Note, that this bonus is only available for Squarespace users.
There is no obligation to book future services for implementing the recommendations.
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Unfortunately no, the service is non-refundable.
On average, I spend 1.5-2 hours reviewing your website and crafting comprehensive and tailored recommendations.
If you are unsure if an audit is for you, feel free to reach out before submitting the form and payment. -
Yes for sure, we could all use a little help.
If you are not on Squarespace, I cannot use SEOSpace for search engine optimization feedback, but you will still have comprehensive feedback on SEO. -
Glad you asked! I'm Lara, the genuine & empowering founder behind this one-woman design studio. My focus leans toward crafting websites for modern travel, wellness and hospitality brands that share a vision for making a positive impact, much like me.
A former travel advisor + manager, interior design consultant, and marketing assistant, I've embraced the continued process of evolution. When the pandemic of 2020 hit, I found myself at a crossroads as the travel industry crumbled. It was a pivotal moment that led me to redefine my path.
I dove head first into webinars, workshops, courses, and memberships to gain knowledge and expertise on website design, branding, marketing, copywriting and all the things that make a successful web design project (and haven’t stopped!).
Since then I’ve been on a mission to make the digital world a little prettier with websites that also work for you.
If you're curious about the whole story, dive into more details here and check out what working together on a custom design project is like.
A fresh set of expert eyes can make all the difference
Website Audits are designed to show you what’s working, what needs refining, and where to focus next with clear, actionable recommendations you can actually use.
Submit your website below to get started!
NOT READY TO WORK TOGETHER YET? SAVE 10% OFF YOUR SQUARESPACE PLAN WITH CODE BIRCH10 AT CHECKOUT!