If You've outgrown your old version, Let's build something that fits.

Custom Squarespace web design for travel advisors who want to be the obvious choice

woman walking on white sand beach holding boho beach bag and wearing white dress
woman sitting on the sand at the beach in a meditation pose

If price shoppers are still making it as far as your inbox, your website isn't doing the filtering it should. Custom design means every page is built around your actual positioning, so the clients who reach you have already decided you're the right person. You spend a lot less time convincing people who were never going to book anyway.

INQUIRE NOW
squarespace designer reading brand strategy book on neutral sofa

A website that’s doing its job looks a little like…

  • Clients who arrive already knowing your fees and why they're worth it

  • Discovery calls that are a conversation, not a pitch

  • A website you're proud to send, without the disclaimer

  • Inquiries from people who are actually ready to book

  • Visibility in search for the clients who are already looking for what you do

Where Creativity Takes Root

The Birch & Bud Difference

As a certified Standout Squarespace designer and Squarespace Circle member, functionality, accessibility, and aesthetics aren’t extras — they’re foundational.

A One Client Experience

You're my only project. I'm not juggling three clients and hoping yours doesn't get dropped. You always know where things stand, and you're never waiting on a reply because someone else's deadline came up.

Industry Knowledge

Most designers learn your industry from a questionnaire. I spent 15+ years as a Travel Advisor, so I know what the fee conversation costs you and what your clients are thinking when they land on your website. That's where the strategy starts.

Custom Code & Strategy

Your website won't look like a template because it isn't one. Every page is custom-built with SEO written into the structure from the start. It reflects your brand well and shows up in search for people who are actually looking for you.

standout squarespace alum + member

squarespace circle member

 
 

What it looks like in practice

Every page built with purpose — not just aesthetically, but structurally

 

Clean layouts, custom code, and SEO written into the build from the start. Mobile-optimized, accessible, and designed to load fast and look considered on every device.

 
 
 

You came from somewhere. Your website should show it.

Get Rooted | 1 - 4 Pages

Investment from $1149 - $2249 CAD | one to Two-week intensive

You don't need 20 pages to show up professionally. Get Rooted is a custom design for Travel Advisors who know what you offer and want a website that matches the credibility you already have but without the timeline or investment of a bigger project.

  • Your branding is done, you know who you serve, and you want four pages built properly: Home, About, Services, Contact.

    It's a focused design time, so it works best when your content is ready and you're happy to make decisions quickly.

  • check up to 4 mobile responsive pages or 1 Sales Page (up to 10 sections)

    close Blog page + 1 post, categories+ tags

    close Custom Link in Bio + Thank You Page

    check Legal Pages

    check Font selection, if required

    check Simple custom coding for unique features

    check Essential SEO optimization & WCAG Accessibility best practices are implemented

    check Google Analytics & Search Console are set up so you can be found online & know what’s working

    check All the tech handled - domain transfer, security, social & email integrations

    close Social launch graphics

  • check Design Questionnaires to help get clear on your audience and messaging

    check Strategy-led Website Copy Guide ($400 value) for main website pages to prompt your thoughts (optional: hiring a copywriter will make your life easier and increase leads)

    check Copy editing support ($250 value)

    check 30 min Pre-design Strategy Call where we define your website goals, customer journey, key pages and review your content

    check Regular check-ins so you feel supported through the process

    check Homepage review to visualize the direction we’re going

    check ~ 1 HR of custom video tutorials so you know how to make future changes

    check 14 days of tech support post-handoff

    check BONUS - 20% off your first year of Squarespace hosting for new subscriptions, email campaigns, scheduling, member areas and courses.

I'M READY TO GET ROOTED
 
 

for the business that’s outgrown a simple website

Bloom | 5+ Pages

average investment $3400 - $4600 CAD | TIMELINE 3-5 weeks

If you have more than one offer, serve more than one kind of client, or have been squeezing too much into too few pages, Bloom gives it all room. We plan the structure around your offers and the clients you want more of.

  • You have complexity — multiple offers, a blog, a shop, specializations that each deserve their own space.

    Or your scope is simpler but you want a slower, more collaborative process with room to think things through as we go.

    Either way, you know what you need and you're ready to build it properly.

  • check 5+ mobile responsive pages

    check Portfolio and/or Blog page + 1 post

    check Custom Link in Bio + Thank You Page

    check Secondary Pages (Legal, Custom 404)

    check Font selection, if required

    check Advanced custom CSS for unique styling (animations and interactions) and mobile first design

    check Essential SEO optimization & WCAG Accessibility best practices are implemented

    check Google Analytics & Search Console are set up so you can be found online & know what’s working

    check All the tech handled - domain transfer, security, social & email integrations

    check Social launch graphics

  • check Design Questionnaires to help get clear on your audience and messaging

    check Strategy-led Website Copy Guide ($400 value) for main website pages to prompt your thoughts (optional: hiring a copywriter will make your life easier and increase leads)

    check 1 HR Website Content Strategy Call ($175 value)

    check Copy editing support ($350 value)

    check 1 HR Pre-design Strategy Call where we define your website goals, customer journey, key pages and review your content

    check Regular check-ins so you feel supported through the process

    check Homepage review to visualize the direction we’re going

    check ~ 1 HR of custom video tutorials so you know how to make future changes

    check 30 days of tech support post-handoff

    check BONUS - 20% off your first year of Squarespace hosting for new subscriptions, email campaigns, scheduling, member areas and courses.

I'M READY TO BLOOM
 
 

DESIGN+ ($)

  • Stock Image Curation

  • Visual Branding Refresh (colour palette update)

  • Complex Code or JavaScript features (animations, interactive elements)

  • Platform Migration to Squarespace

MARKETING+ ($)

  • Email Marketing Automation Set Up in Squarespace, Flodesk or Mailerlite

  • Scheduling or Appointment Set Up

  • Squarespace Course Design

  • JENN KUIPERS | STUDIO APRI

    ‘driven a considerable amount of new clients in’

    She was very thorough in the design process, especially in picking up details, and great response time and explanations to the many questions I had!!

    I am absolutely thrilled with the final product, it has driven a considerable amount of new clients in and loved the tutorial videos for after!

  • BRAXTON CARTER | DONE RIGHT DECKS

    ‘highly recommend Lara to anyone’

    She did an amazing job bringing our vision to life on all aspects of our site.

    She steered us in the direction while allowing our ideas to come to life. I would highly recommend Lara to anyone looking to build an online presence.

  • Engagement and Wedding Photographer

    MAT GARBER | MAT & ASH PHOTOGRAPHY

    ‘Our process was nothing but seamless’

    I stumbled upon [Lara] on a Google deep dive and fell head over heels. Our process together was nothing but seamless and divine, she delivered an absolute masterpiece! I’m so thankful and impressed with how fun, talented, warm, and how much of an absolute rockstar Lara is. She made my web design dreams come true, and I could not be more thrilled with the results.

  • MEGAN VERNELLI | THE AESTHETIC STUDIO

    ‘Her attention to detail, creativity, and understanding of our brand made the entire process seamless.’

    We couldn’t be happier with the website [she] created for us. She truly brought our vision to life — capturing the exact vibe we wanted and creating a beautiful, professional first impression for clients before they even step into our new space. We’ve had so many compliments already, and it’s clear the site reflects who we are perfectly. Highly recommend!

  • CAROLINE HISSA | EXECUTIVE DIRECTOR, CMSWR

    ‘I would absolutely recommend working with [you] to get personalized service that fits their needs.’

    It has really helped legitimize our organization…and we have seen an uptick in donations! It helps donors feel confident in who we are and what we do. I so appreciated your suggestions and guidance … and really exceeded our expectations.

Clear steps, no surprises

The Bud to Bloom Process

Our work together is rooted in open communication, strategic guidance, and custom tutorials so you feel confident managing your site long after launch.

  • Plant Your Seeds

    Phase One

    Connect with me and we'll meet for a no-pressure call to ensure we're a good fit. After a 25% deposit and signed contract, I'll send over your design questionnaire and complimentary Website Copy Guide to help you get started on your content.

  • Cultivate Your Copy

    Phase Two

    If you're writing your own copy, Bloom includes a Website Content Call. We'll review your sitemap and my Copy Guide together so you feel confident crafting your words without the dreaded blinking cursor.

  • Create + Collaborate

    Phase Three

    On your project start date, we'll have a 30 or 60min Pre-Design Strategy Call to understand your business, goals, and aesthetic preferences. I'll use these insights to establish a clear strategic and visual direction for your website.

  • Refine + Shape

    Phase Four

    I'll design your homepage first for approval before moving to the rest of the site. You'll then review your new mobile-responsive, accessible, and SEO-optimized design. You'll have two rounds of revisions before I wrap up the technical details.

  • Time to Bloom

    Phase Five

    Launch time. You'll receive social launch graphics, brand guidelines, and custom video tutorials so you can make updates yourself. If that's not your thing, book a VIP Design Day to handle future updates.

Featured Work

  • squarespace homepage for a luxury travel advisor

    Luxury Travel Advisor

  • wedding and engagement photographer website by waterloo ontario squarespace designer

    Wedding & Engagement Photographer

  • homepage for medical aesthetics clinic

    Medical Aesthetics Clinic

  • medispa website by squarespace website designer

    Home Based MediSpa

  • travel agent squarespace website

    Independent Travel Advisor

  • hair salon squarespace website

    Boutique Hair Studio

  • exterior and interior renovation company squarespace website waterloo

    Exterior & Interior Design and Build

  • non profit music school squarespace website waterloo ontario

    Non Profit Music School

VIEW FEATURED PROJECTS

the faq

You might be wondering…

  • Creating a website requires:

    → brand guidelines (I work with a brand designer)

    → copywriting (the words)

    → professional photography

    → Squarespace subscription & domain

    → legal policies (Privacy Policy, Terms of Use)

    → Apps & integrations to meet your goals

    Note - You may choose to write your own words and use stock photography to minimize costs, but branding is essential. Professional photography and strategic copy play an enormous role in the success of your website and often book out months in advance.

    Also recommended:

    → scheduling app for appointments (Acuity, Calendly, etc)

    → lead management tools (Mailchimp, Flodesk, ConvertKit, Squarespace Campaigns etc)

    Check out my Resource Libary for links to additional resources I recommend!

  • Yes, every website is designed with SEO best practices built in.

    SEO is complex, and there are many ways to enhance your ranking after launch. You may work with an SEO specialist for keyword research and backlink strategies, or a copywriter to create keyword-rich content if you have specific goals.

    Many designers offer SEO as an add-on service, but best practices are standard in my packages. You'll always have proper heading hierarchy, optimized page titles and meta descriptions, compressed images with descriptive file names, alt text for all images, internal linking, page speed checks, mobile optimization, Google Analytics and Search Console setup, and tools like SEOspace to check for gaps.

    If you have any questions, don’t hesitate to ask.

  • I don't do branding myself, and that's on purpose. Your website comes together faster when the brand is settled first. If you need a logo, colour palette or brand strategy, I partner with a brand designer who knows travel inside and out, and I'm happy to introduce you. If your palette only needs a small tweak to meet accessibility standards, I can handle that as an add-on.

  • Every custom project includes my Website Copy Guide which has been custom created for Travel Advisors. I also have one that is more holistic for other service providers. Both are great!

    Bloom also includes a 1-hour Content Strategy Call. If you'd rather hand the writing off completely, I can refer you to a copywriter (plan on $2,500+ and 1 to 3 months). All content is due one week before your start date.

  • Once we've had a call and I have a good idea of your project scope, I can give you a better idea of a timeline.

    I work with one project at a time and typically recommend at least 30 days to complete your ‘homework’ so it’s completed thoughtfully.

    In order, you will want to complete your branding (colour palette, typeface, brand strategy), brand photography + copywriting and then website design. Allow enough time for each of these before your website design weeks.

  • Yes, to secure your date requires 25% down, 25% is due the week before the project and 50% on the date of completion.

    If you require more options, please inquire.

  • Squarespace is a solid all-in-one platform for small business owners and solopreneurs. It can host blogs, portfolios, smaller e-commerce shops, courses, email marketing, scheduling, and now includes project management.

    The drag-and-drop functionality lets you make content updates without worrying about breaking anything or paying monthly maintenance fees to a developer. It also has 24/7 support and a helpful community forum.

    I've invested in three Squarespace-specific design courses to become an expert at the platform and confidently recommend it to most small businesses. If you're not sure it's right for you, just ask.

    Clients receive 20% off their first year of Squarespace and all its products when booking any project or a new account for a Design Day.

  • As per Circle “Squarespace Circle is a program designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build beautiful websites for themselves and their clients.”

    As a Gold Squarespace Circle member, I get access to exclusive discounts like 20% off annual subscriptions, content, support and more, which ultimately benefit my clients.

    You may also read 8 Reasons I Recommend Squarespace here.

btw, it’s actually about connection, aka the vibe

I adore working with modern travel, wellness and hospitality brands but a great fit is more about who you are than what you do. Think we’re a match?

 

I’ve collaborated with passionate solopreneurs and small businesses across various industries to solidify their industry expertise, enhance brand awareness, and stand out in the noise with a professional website they're proud to share.

 

real estate brokerage

BUSINESS CONSULTANT

RESUME WRITER

FAMILY LAWYER

AUTHOR

MAKEUP + LASH ARTIST

medical aesthetics

boutique medi spa

WELLNESS STUDIO

CREATIVE STYLIST

HAIR SALON

NON - PROFIT MUSIC SCHOOL

EXTERIOR RENOVATIONS

INTERIOR DECORATOR

PHOTOGRAPHERS

travel advisorS

Ready to elevate your online presence?

Let’s create a website that reflects your expertise and attracts clients who truly value your work.

INQUIRE NOW