Your business has grown. Your website should too.

Creating a website requires:

→ brand guidelines (I work with a brand designer)

→ copywriting (the words)

→ professional photography

→ Squarespace subscription & domain

→ legal policies (Privacy Policy, Terms of Use)

→ Apps & integrations to meet your goals

Note - You may choose to write your own words and use stock photography to minimize costs, but branding is essential. Professional photography and strategic copy play an enormous role in the success of your website and often book out months in advance.

Also recommended:

→ scheduling app for appointments (Acuity, Calendly, etc)

→ lead management tools (Mailchimp, Flodesk, ConvertKit, Squarespace Campaigns etc)

Check out my Resource Libary for links to additional resources I recommend!

Yes, every website is designed with SEO best practices built in.

SEO is complex, and there are many ways to enhance your ranking after launch. You may work with an SEO specialist for keyword research and backlink strategies, or a copywriter to create keyword-rich content if you have specific goals.

Many designers offer SEO as an add-on service, but best practices are standard in my packages. You'll always have proper heading hierarchy, optimized page titles and meta descriptions, compressed images with descriptive file names, alt text for all images, internal linking, page speed checks, mobile optimization, Google Analytics and Search Console setup, and tools like SEOspace to check for gaps.

If you have any questions, don’t hesitate to ask.

The Mini Brand Add-on is for semi-custom websites or when we need to freshen up your color palette for web accessibility. This doesn't include logo design or deep brand strategy work.

For full brand strategy and collaborative work on your target market, vision, mission, and values, I'm happy to refer you to brand designers who match your aesthetic and industry.

I also have a partnership with a brand designer who knows travel inside and out.

I recommend working with a I recommend working with a copywriter for strategic, conversion-focused website copy. I'm happy to refer you.

It's common to invest at least $2500+ and allow 1-3 months for final copy unless you book an intensive.

If you prefer to write your own words, I provide a Website Copy Guide ($400 value) with strategic prompts for all design projects. Bloom clients also receive a complimentary Website Content Strategy Call, plus editing support and recommendations during the design phase.

Note: all content is required one week before your project start date.

Once we've had a call and I have a good idea of your project scope, I can give you a better idea of a timeline.

I work with one project at a time and typically recommend at least 30 days to complete your ‘homework’ so it’s completed thoughtfully.

In order, you will want to complete your branding (colour palette, typeface, brand strategy), brand photography + copywriting and then website design. Allow enough time for each of these before your website design weeks.

Yes, to secure your date requires 25% down, 25% is due the week before the project and 50% on the date of completion.

If you require more options, please inquire.

Squarespace is a solid all-in-one platform for small business owners and solopreneurs. It can host blogs, portfolios, smaller e-commerce shops, courses, email marketing, scheduling, and now includes project management.

The drag-and-drop functionality lets you make content updates without worrying about breaking anything or paying monthly maintenance fees to a developer. It also has 24/7 support and a helpful community forum.

I've invested in three Squarespace-specific design courses to become an expert at the platform and confidently recommend it to most small businesses. If you're not sure it's right for you, just ask.

Clients receive 20% off their first year of Squarespace and all its products when booking any project or a new account for a Design Day.

As per Circle “Squarespace Circle is a program designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build beautiful websites for themselves and their clients.”

As a Gold Squarespace Circle member, I get access to exclusive discounts like 20% off annual subscriptions, content, support and more, which ultimately benefit my clients.

You may also read 8 Reasons I Recommend Squarespace here.