The Journal
Design, SEO, and business insights for service-based businesses, and with a soft spot for travel advisors and thoughtful DIYers.
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new + popular
new + popular
Blogging on Squarespace: What You Need to Know Before You Start
Adding a blog to your Squarespace site isn’t about pumping out content or chasing what’s hot. It’s about creating a purposeful space that works for your business; attracting aligned clients, building trust before the first call, and showing how you actually think about your work.
Using Custom Code to Create A Memorable Website on Squarespace
There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.
6 Design Elements Your Website Needs To Boost Conversion
When I audit websites, I notice the same gaps over and over —elements that could be turning curious visitors into loyal clients. In this post, I’ll walk through six essentials inspired by the StoryBrand framework, showing how clear messaging and customer-focused design can transform your site’s experience and conversion.
Boost Your Squarespace Blog Traffic With These 5 Must-Have Strategies
In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.
Why and How to Add a Thank You Page on Your Squarespace Website
From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.
5 Key Points to Consider Before Investing in a Website Design Project
Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.
Curate Website Photography & Plan a Brand Photoshoot that Connects With Your Clients
Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.
12 Classic Squarespace & Canva Compatible Font Combinations For Your Website
Keeping your branding consistent doesn’t have to be complicated. Canva makes design accessible, but using the right fonts is what keeps everything feeling intentional. Here, I break down 12 font combinations you can use in both Squarespace and Canva, no custom font purchases required.
Elements of a Successful & Strategic Homepage Design
Most visitors won’t stick around. Less than a minute on a page, a quick skim of your words, and gone if your value isn’t clear in 10 seconds or less. Ready to turn that traffic into paying clients? Your homepage might need a rethink. Here’s where to start…