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The Journal

Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.

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DESIGN + LAYOUT Lara Ellis DESIGN + LAYOUT Lara Ellis

6 Design Elements Your Website Needs To Boost Conversion

During website audits, I see some common missing essentials for capturing visitor attention and driving aligned client leads. Here, I break down six elements inspired by the StoryBrand framework which emphasizes the importance of clear messaging and designing your website around your customer’s problem and the solutions you offer to improve overall user experience and website conversion.

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DESIGN + LAYOUT Lara Ellis DESIGN + LAYOUT Lara Ellis

12 Classic Squarespace & Canva Compatible Font Combinations For Your Website

Consistency is key across your marketing touchpoints. Luckily tools like Canva are making it easier to share quality graphics with your clients. But - you still want to ensure you’re not using just any old font all the time. In this post I share 12 font combinations available in both Squarespace & Canva so you don’t have to buy custom fonts and you keep your client experience seamless.

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