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Building a website that truly reflects your travel brand doesn’t have to mean starting from scratch or hiring a designer right away. If you’re a travel advisor or agency ready to DIY your site, choosing the right Squarespace template can make all the difference.

This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.

After 12 years at Flight Centre and 4 years as an independent advisor before becoming a web designer, I've seen what works on both sides. This post breaks down ten essential strategies for travel professionals to build an online presence that’s sustainable and converts.

Learn how travel advisors can monetize their websites by sharing authentic recommendations, building trust, and leveraging tools like Squarespace. From curating travel gear lists to setting up paywalls for exclusive content, you’ll find actionable tips to turn your website into a revenue-generating machine.

Ever feel like you’re working around the clock for clients who don’t value your time? By 2019, Caitlin was drowning in client requests, endless revisions, and no-shows who promised to book but disappeared. Sound familiar? She knew something had to change before burnout got the best of her.

As someone who pours so much care and attention into your work, you deserve a travel advisor website that truly reflects your unique approach to travel planning. If you’re still using the standard site your host agency provides, you might be missing out on an opportunity to connect more deeply with your clients.

From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.

In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.

Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.

Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.

In a sea of Travel Advisors all offering the same services, a custom website that truly reflects you can set you apart. Attract the clients you actually want, show your value, establish your expertise, and streamline your process; all while building trust through thoughtful blogging and a personal-touch newsletter.

Planning a website build can be overwhelming, amiright? I remember when I decided to take on my first Squarespace website for my previous small business. I compared all the platforms and share why I chose Squarespace for my business.