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VOICE-DISCOVERY-IMAGE.png
Build+Your+Travel+Advisor+Brand+Voice+with+Claude.pdf.jpg
VOICE-DISCOVERY-IMAGE.png

Voice Discovery Guide for Travel Advisors

CA$17.00

You can talk about your business all day. On a discovery call, with a colleague in a Facebook group at 11pm. The words come easily because you're just being yourself.

Then you sit down to write your website copy or an Instagram caption, and suddenly you sound like every other travel advisor online. Polished. Generic. Not quite you.

That's not a writing problem. It's a voice problem, and these exercises help you hone in on what you already know.

This comprehensive guide walks you through five exercises designed to help you identify how you actually communicate — your natural tone, the words you reach for, the things you say that nobody else would say quite that way. It's the work you do before you write anything. Before you hire a copywriter. Before you brief a designer. Before you ask an AI tool to write in your voice.

Once you know what your voice actually is, everything else gets easier.

TL:DR

Five workbook-style exercises to help you figure out how you actually sound, so you can stop writing copy that feels like it could have come from anyone. If you're more of a talker, you might prefer the Claude Skill version of this discovery.

Who this is for:

  • Travel advisors who know their current copy sounds generic but don't know how to fix it

  • Advisors who can talk confidently on discovery calls but freeze when writing website copy or emails

  • Advisors who've hired copywriters before and hated the result because 'it didn't sound like me'

  • Advisors building a new brand and starting from scratch

You can talk about your business all day. On a discovery call, with a colleague in a Facebook group at 11pm. The words come easily because you're just being yourself.

Then you sit down to write your website copy or an Instagram caption, and suddenly you sound like every other travel advisor online. Polished. Generic. Not quite you.

That's not a writing problem. It's a voice problem, and these exercises help you hone in on what you already know.

This comprehensive guide walks you through five exercises designed to help you identify how you actually communicate — your natural tone, the words you reach for, the things you say that nobody else would say quite that way. It's the work you do before you write anything. Before you hire a copywriter. Before you brief a designer. Before you ask an AI tool to write in your voice.

Once you know what your voice actually is, everything else gets easier.

TL:DR

Five workbook-style exercises to help you figure out how you actually sound, so you can stop writing copy that feels like it could have come from anyone. If you're more of a talker, you might prefer the Claude Skill version of this discovery.

Who this is for:

  • Travel advisors who know their current copy sounds generic but don't know how to fix it

  • Advisors who can talk confidently on discovery calls but freeze when writing website copy or emails

  • Advisors who've hired copywriters before and hated the result because 'it didn't sound like me'

  • Advisors building a new brand and starting from scratch

The Travel Advisor Client Journey Checklist
The Travel Advisor Client Journey Checklist
CA$17.00
Welcome & Service Guide Template for Travel Advisors
Welcome & Service Guide Template for Travel Advisors
CA$27.00

The Details:

  • Once purchased, you will receive a link to copy the working Google Doc to your computer.

    Set aside 60 to 90 minutes, or you can break it into shorter sessions if you need to.

    Work through the exercises honestly, save everything, and fill in your Voice Profile at the end.

    Dive deeper with Claude using the Bonus sections.

    Prefer to do this inside Claude? Same voice work, guided session format — see the Voice Discovery Skill.

    • Five guided exercises that pull your voice out of your head and onto the page

    • A Voice Profile template to capture everything in one place

    • A bonus section on how to train an AI tool to write in your voice once you've found it

    • Three words that capture how you sound

    • Specific examples of what your voice does and doesn't do

    • A completed Voice Profile you can reference any time you sit down to create something, or hand to anyone writing for you

    • Basic understanding of how to create prompts and troubleshoot your voice in Claude AI

    • You think by writing. You need to see your answers on the page before you know what you believe.

    • You like to take your time. You'd rather sit with a Google Doc for 90 minutes than work through something live.

    • You want to reference your work. The completed workbook is yours forever — pages you can come back to, scribble on, revisit.

    • You're not sure about AI tools yet. You'd rather do the voice work first and figure out the Claude piece later.

    • You want the exercises. Five structured exercises, a Voice Profile template, and a bonus section on training Claude once you're ready.

  • You can, and people do. The result is usually what sends them looking for a workbook in the first place.

    Sitting down with a blank Google Doc and trying to describe how you sound is harder than it looks. You end up with a list of adjectives that could belong to any travel advisor; warm, professional, knowledgeable, and no clear sense of what actually makes your voice yours.

    The Voice Discovery Guide is different because it's designed around six unique voice archetypes specific to travel advisors — The Curator, The Insider, The Realist, The Guide, The Adventurer, The Problem Solver — with the actual signals, language patterns, and energy that distinguish one from another.

    The five exercises aren't generic writing prompts. They're designed to surface how you already talk to clients, the words you already reach for, the moments where your voice is clearest. By the end, you've named your archetype, mapped what your voice does and doesn't do, and produced a Voice Profile you can actually use.

    You're not paying for the exercises. You're paying for the framework they sit inside.