You can talk about your business all day. On a discovery call, with a colleague in a Facebook group at 11pm. The words come easily because you're just being yourself.
Then you sit down to write your website copy or an Instagram caption, and suddenly you sound like every other travel advisor online. Polished. Generic. Not quite you.
That's not a writing problem. It's a voice problem. And it's fixable.
This guide walks you through five exercises designed to help you identify how you actually communicate — your natural tone, the words you reach for, the things you say that nobody else would say quite that way. It's the work you do before you write anything. Before you hire a copywriter. Before you brief a designer. Before you ask an AI tool to write in your voice.
Once you know what your voice actually is, everything else gets easier.
TL:DR
Five exercises to help you figure out how you actually sound, so you can stop writing copy that feels like it could have come from anyone.
Who this is for:
Travel advisors who know their current copy sounds generic but don't know how to fix it
Advisors who can talk confidently on discovery calls but freeze when writing website copy or emails
Advisors who've hired copywriters before and hated the result because 'it didn't sound like me'
Advisors building a new brand and starting from scratch
You can talk about your business all day. On a discovery call, with a colleague in a Facebook group at 11pm. The words come easily because you're just being yourself.
Then you sit down to write your website copy or an Instagram caption, and suddenly you sound like every other travel advisor online. Polished. Generic. Not quite you.
That's not a writing problem. It's a voice problem. And it's fixable.
This guide walks you through five exercises designed to help you identify how you actually communicate — your natural tone, the words you reach for, the things you say that nobody else would say quite that way. It's the work you do before you write anything. Before you hire a copywriter. Before you brief a designer. Before you ask an AI tool to write in your voice.
Once you know what your voice actually is, everything else gets easier.
TL:DR
Five exercises to help you figure out how you actually sound, so you can stop writing copy that feels like it could have come from anyone.
Who this is for:
Travel advisors who know their current copy sounds generic but don't know how to fix it
Advisors who can talk confidently on discovery calls but freeze when writing website copy or emails
Advisors who've hired copywriters before and hated the result because 'it didn't sound like me'
Advisors building a new brand and starting from scratch
Image 1 of 2
Image 2 of 2
