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Voice Discovery Skill for Travel Advisors

CA$17.00

Most travel advisors sound the same online. Not because they don't have anything to say, but because they've never stopped to work out what their voice actually is.

You can talk about your business all day. On a discovery call, in a Facebook group at 11pm, in your head while you're driving. The words come easily because you're just being you. Then you sit down to write your website or a caption, and the voice disappears.

The Voice Discovery Skill fixes that. It's a custom Claude skill file that turns Claude into a voice discovery coach. You upload it, type 'help me create my brand voice', and Claude interviews you — asks how you talk to clients, what frustrates you about how other advisors sound, what makes working with you actually different. It reflects patterns back in real time, identifies your voice archetype, and produces a full Voice Profile at the end.

Then the dashboard that comes with it walks you through turning that Voice Profile into a working voice in Claude — a skill file and a preferences blurb that Claude uses every time you write. Plus ten prompts organized by when you'd actually use them, so the voice starts doing work on day one.

TL:DR: A Claude skill that runs a 45-minute guided Voice Discovery session, plus a dashboard that turns your Voice Profile into a working voice inside Claude. Same voice work as the workbook, different delivery.

Who this is for:

  • Travel advisors who've tried to write website copy and given up because they couldn't figure out how they actually sound

  • Advisors who use (or want to use) AI tools but keep getting generic output that doesn't sound like them

  • Advisors who prefer a conversation over a workbook

  • Advisors building a new brand from scratch

Most travel advisors sound the same online. Not because they don't have anything to say, but because they've never stopped to work out what their voice actually is.

You can talk about your business all day. On a discovery call, in a Facebook group at 11pm, in your head while you're driving. The words come easily because you're just being you. Then you sit down to write your website or a caption, and the voice disappears.

The Voice Discovery Skill fixes that. It's a custom Claude skill file that turns Claude into a voice discovery coach. You upload it, type 'help me create my brand voice', and Claude interviews you — asks how you talk to clients, what frustrates you about how other advisors sound, what makes working with you actually different. It reflects patterns back in real time, identifies your voice archetype, and produces a full Voice Profile at the end.

Then the dashboard that comes with it walks you through turning that Voice Profile into a working voice in Claude — a skill file and a preferences blurb that Claude uses every time you write. Plus ten prompts organized by when you'd actually use them, so the voice starts doing work on day one.

TL:DR: A Claude skill that runs a 45-minute guided Voice Discovery session, plus a dashboard that turns your Voice Profile into a working voice inside Claude. Same voice work as the workbook, different delivery.

Who this is for:

  • Travel advisors who've tried to write website copy and given up because they couldn't figure out how they actually sound

  • Advisors who use (or want to use) AI tools but keep getting generic output that doesn't sound like them

  • Advisors who prefer a conversation over a workbook

  • Advisors building a new brand from scratch

Website Content Guide for Travel Advisors
Website Content Guide for Travel Advisors
CA$27.00
Client Clarity Kit for Travel Advisors
Client Clarity Kit for Travel Advisors
CA$47.00

The Details:

  • Once purchased, you'll receive the a link to your setup dashboard and short tutorial video.

    The dashboard walks you through enabling skills in Claude, uploading the skill file, running the 20- 45 minute Voice Discovery session, and setting up your voice to work automatically going forward. Start to finish, about an hour.

    What you'll work through

    • A conversational Voice Discovery session led by Claude

    • Setup of your personalized brand voice skill file

    • Setup of your personal preferences blurb in Claude

    • Ten prompt templates for captions, client emails, newsletters, and voice checks

    Prefer to do the work in a workbook? Same voice work, reflective format — see the Voice Discovery Guide.

    • A completed Voice Profile with your voice archetype identified

    • A brand voice skill file running in your Claude account (.md file)

    • Personal preferences Claude uses in every conversation

    • A library with 10 prompts you'll reference for months

    • Your voice producing real copy by the end of your first session

  • Same voice work, different format.

    The workbook/guide is five guided exercises in a Google Doc — reflective, paced, 60 to 90 minutes. Less AI focused.

    The skill is a live session inside Claude. It’s conversational, faster, 20-45 minutes. Both produce the same Voice Profile with the same archetype framework.

    Writers tend to prefer the workbook. Talkers tend to prefer the skill. Same price either way, just pick the one that matches how you actually work.

    • You think by talking — you come alive on discovery calls and freeze at a blank page

    • You want it done faster — under 45 minutes live with Claude versus 90+ minutes solo with a workbook

    • You're already using Claude, or ready to start

    • You want the voice working, not just mapped — you finish with your voice running as a skill, not just a document on your desktop

    • You want momentum — the conversational format reflects patterns back in real time so you don't overthink your answers

  • No. The dashboard walks you through every step — turning on skills, uploading the file, starting the session, saving your outputs. If you can copy, paste, and click Upload, you can do this. Most people finish the whole setup inside an hour.

  • Generic brand voice skills are built for agencies, marketers, and general service businesses. They ask about mission statements and target demographics. They produce voice descriptions full of words like sophisticated, approachable, and thought leader.

    None of which are useful when you're a travel advisor trying to sound like yourself on Instagram.

    This skill was built specifically for travel advisors — by a former travel advisor turned web designer.

    The questions are tuned to the work you actually do: discovery calls, fee conversations, client follow-ups, destination captions.

    The archetypes reflect how travel advisors actually differentiate from each other in practice.

    The Voice Profile it produces is structured to be dropped straight into a brand voice skill file for daily use — which the dashboard walks you through.

    A general-purpose voice skill will give you generic voice work. A travel advisor-specific skill built around real industry archetypes will give you something that sounds like you.