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website-content-mockup.jpg
web-content-guide-travel-advisors.jpg
website-content-mockup.jpg

Website Content Guide for Travel Advisors

CA$27.00

You know your website matters. You've probably sat down more than once to work on it, opened a blank page, and thought 'where do I even start?'

It's not easy to know what goes on each page when nobody's actually shown you. What belongs where, why it matters, how to organize it all so the right people trust you before they ever pick up the phone.

This guide starts with the strategy most travel advisor websites skip: how to position your brand so it actually resonates with the clients you want to attract.

Then it walks through what every page of your site needs to say, page by page, with a full SEO section so the right people can find you in the first place.

TL;DR A positioning, content, and SEO guide for travel advisors who want a site that actually works, not just one that exists.

Who this is for:

  • Travel advisors (or any service provider) who knows their site needs work but aren't sure what to fix first

  • Advisors building a new website who want to get the structure and content right from the start

  • DIY builders on Squarespace (or others) who want their site to convert, not just look nice

  • Advisors who've been meaning to 'fix my website' for months and need a clear, page-by-page plan

  • Advisors who want to show up in search results but have no idea where to start with SEO

You know your website matters. You've probably sat down more than once to work on it, opened a blank page, and thought 'where do I even start?'

It's not easy to know what goes on each page when nobody's actually shown you. What belongs where, why it matters, how to organize it all so the right people trust you before they ever pick up the phone.

This guide starts with the strategy most travel advisor websites skip: how to position your brand so it actually resonates with the clients you want to attract.

Then it walks through what every page of your site needs to say, page by page, with a full SEO section so the right people can find you in the first place.

TL;DR A positioning, content, and SEO guide for travel advisors who want a site that actually works, not just one that exists.

Who this is for:

  • Travel advisors (or any service provider) who knows their site needs work but aren't sure what to fix first

  • Advisors building a new website who want to get the structure and content right from the start

  • DIY builders on Squarespace (or others) who want their site to convert, not just look nice

  • Advisors who've been meaning to 'fix my website' for months and need a clear, page-by-page plan

  • Advisors who want to show up in search results but have no idea where to start with SEO

Voice Discovery Guide for Travel Advisors
Voice Discovery Guide for Travel Advisors
CA$17.00
Welcome & Service Guide Template for Travel Advisors
Welcome & Service Guide Template for Travel Advisors
CA$27.00

The Details:

  • Once purchased, you'll receive an instant download of the guide as a PDF (28 pages of actionable info).

    Set aside an hour or so to review the guide, then use the recommendations as a working reference when you're ready to build or update your site.

    You can work through it all at once or page by page as you tackle each section of your website.

    • Five positioning recommendations that change how your brand comes across online, covering everything from how to open your homepage to how to signal value without saying a word about pricing

    • A foundation section where you'll define your positioning statement, name what makes you different, and identify the specific moment your clients are in when they start looking for help

    • A complete page-by-page content breakdown covering site-wide elements, homepage, about page, services page, blog, and contact page, with notes on what each section is actually for

    • Common DIY mistakes so you can spot what's not working on your current site

    • A full SEO section built for travel advisors: page titles, meta descriptions, keywords, alt text, URL structure, blog strategy, and how to balance search optimization with copy that actually converts

    • A clear understanding of what your website should be communicating and why, not just what boxes to check

    • A positioning foundation you can use whether you're writing copy yourself, briefing a designer, or handing it to a copywriter

    • A working checklist you can use to audit your current site or plan a new one from scratch

    • SEO basics you can implement on your own, even on a DIY website

    • Confidence that your site is set up to build trust before someone ever reaches out

  • Not at all. It’s through the lense of a Travel Advisor; the copy they may use, the positioning with clients, etc, but the framework is universal.

    It covers the core of what every website needs for anyone providing services to their clients.

website content guide for travel advisors mockup