Almost everything written about SEO for travel websites is written for booking platforms. Here's what actually works for independent Travel Advisors, and where to start, especially if you’re using Squarespace.

If clients land on your travel advisor site and leave without reaching out, it's almost never about design. It's the questions your copy didn't answer.

A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.

For the advisor who's been putting off the website decision, or who isn't sure the investment is worth it when referrals and social media are already working. We'll cover what a website actually does that Instagram can't, what your potential clients are doing before they ever talk to you, and the different ways to get started without losing your mind.

Adding a blog to your Squarespace site isn’t about pumping out content or chasing what’s hot. It’s about creating a purposeful space that works for your business; attracting aligned clients, building trust before the first call, and showing how you actually think about your work.

Save money on your Squarespace website billing plan including email marketing, courses, digital products, scheduling and more with the latest Squarespace discounts. As always, use code BIRCH10 at checkout to save 10% on your Squarespace website billing!