The Journal
Design, SEO, and business insights for service-based businesses, and with a soft spot for travel advisors and thoughtful DIYers.
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new + popular
new + popular
Curate Website Photography & Plan a Brand Photoshoot that Connects With Your Clients
Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.
12 Classic Squarespace & Canva Compatible Font Combinations For Your Website
Keeping your branding consistent doesn’t have to be complicated. Canva makes design accessible, but using the right fonts is what keeps everything feeling intentional. Here, I break down 12 font combinations you can use in both Squarespace and Canva, no custom font purchases required.
Elements of a Successful & Strategic Homepage Design
Most visitors won’t stick around. Less than a minute on a page, a quick skim of your words, and gone if your value isn’t clear in 10 seconds or less. Ready to turn that traffic into paying clients? Your homepage might need a rethink. Here’s where to start…
How to Customize the Font on Your Mailerlite Embed Form
You did everything right in MailerLite, dropped the embed into Squarespace, and then…ugh. The fonts don’t match. Consistent branding matters, especially at key conversion points. In this post, I’ll walk you through how to target MailerLite embed forms using developer tools and custom code so everything looks seamless.
6 Must Have’s on Your Travel Advisor Website
In a sea of Travel Advisors all offering the same services, a custom website that truly reflects you can set you apart. Attract the clients you actually want, show your value, establish your expertise, and streamline your process; all while building trust through thoughtful blogging and a personal-touch newsletter.
How to Make a Custom Link In Bio for Instagram on your Squarespace Website
You’ve built your Instagram posts, reels, engagement and your followers are ready to take the next step. Then they click your bio link… and it falls flat. First impressions matter, so let’s fix that. I’ll show you how to create a polished, custom Link in Bio right in Squarespace.
6 Must-Have Codes For Squarespace 7.0 (Brine Family)
Squarespace has an easy-to-use drag and drop interface. However, on its own many websites can begin to look the same. Custom code, or CSS can help to take your website up a notch and create more unique features. Here’s my top must-haves for Squarespace 7.0 on Brine.
8 Reasons I Recommend Squarespace for Small Businesses
Planning a website build can be overwhelming, amiright? I remember when I decided to take on my first Squarespace website for my previous small business. I compared all the platforms and share why I chose Squarespace for my business.