The Journal

Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.

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WEBSITE Lara Ellis WEBSITE Lara Ellis

How to Choose a Website Platform as a Travel Advisor (Without Losing Your Mind)

A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.

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BUSINESS Lara Ellis BUSINESS Lara Ellis

Travel Planning Fees 101: How to Charge with Confidence (and Attract Clients Who Happily Pay It)

This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.

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on Branding & Positioning

on Running a Travel Business

on Client Experience

on Blogging, Design, SEO & Website Strategy

 

now in the birch & Bud Design Co. shop

Process and design templates, tools & guides — made just for Travel Advisors