The Journal
Design, SEO, and business insights for service-based businesses, and with a soft spot for travel advisors and thoughtful DIYers.
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new + popular
new + popular
How to Choose a Website Platform as a Travel Advisor (Without Losing Your Mind)
A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.
How to Turn Client Feedback Into Your Best Marketing Tool
Most travel advisors collect feedback but rarely use it strategically. In this post, we go over why the right questions matter, what to look for, and how to turn client insights into language that does the selling for you so your fee stops feeling like something you have to justify and your process becomes rock solid.
The Best Squarespace Templates for Modern Travel Advisors & Service Providers
Building a website that truly reflects your travel brand doesn’t have to mean starting from scratch or hiring a designer right away. If you’re a travel advisor or agency ready to DIY your site, choosing the right Squarespace template can make all the difference. Dive in to find my favourite template shops & enjoy some savings!
Travel Planning Fees 101: How to Charge with Confidence (and Attract Clients Who Happily Pay It)
This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.