The Journal

Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.

All posts

DESIGN, WEBSITE Lara Ellis DESIGN, WEBSITE Lara Ellis

How to Write Alt Text for Accessibility in Squarespace

Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.

Read More
WEBSITE Lara Ellis WEBSITE Lara Ellis

6 Must Have’s on Your Travel Advisor Website

In a sea of Travel Advisors all offering the same services, a custom website that truly reflects you can set you apart. Attract the clients you actually want, show your value, establish your expertise, and streamline your process; all while building trust through thoughtful blogging and a personal-touch newsletter.

Read More

on Branding & Positioning

on Running a Travel Business

on Client Experience

on Blogging, Design, SEO & Website Strategy

 

now in the birch & Bud Design Co. shop

Process and design templates, tools & guides — made just for Travel Advisors