The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
Your Essential Guide on Website Requirements to Keep Your ‘ish Legal
In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.
How to Write Alt Text for Accessibility in Squarespace
Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.
5 Key Points to Consider Before Investing in a Website Design Project
Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.
Elements of a Successful & Strategic Homepage Design
Most visitors won’t stick around. Less than a minute on a page, a quick skim of your words, and gone if your value isn’t clear in 10 seconds or less. Ready to turn that traffic into paying clients? Your homepage might need a rethink. Here’s where to start…
6 Must Have’s on Your Travel Advisor Website
In a sea of Travel Advisors all offering the same services, a custom website that truly reflects you can set you apart. Attract the clients you actually want, show your value, establish your expertise, and streamline your process; all while building trust through thoughtful blogging and a personal-touch newsletter.
8 Reasons I Recommend Squarespace for Small Businesses
Planning a website build can be overwhelming, amiright? I remember when I decided to take on my first Squarespace website for my previous small business. I compared all the platforms and share why I chose Squarespace for my business.
on Branding & Positioning
on Running a Travel Business
on Client Experience
on Blogging, Design, SEO & Website Strategy
now in the birch & Bud Design Co. shop