The Journal
Design, SEO, and business insights for service-based businesses, and with a soft spot for travel advisors and thoughtful DIYers.
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new + popular
The Best Squarespace Templates for Modern Travel Advisors & Service Providers
Building a website that truly reflects your travel brand doesn’t have to mean starting from scratch or hiring a designer right away. If you’re a travel advisor or agency ready to DIY your site, choosing the right Squarespace template can make all the difference. Dive in to find my favourite template shops & enjoy some savings!
Why and How to Add a Thank You Page on Your Squarespace Website
From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.
How to Write Alt Text for Accessibility in Squarespace
Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.
Curate Website Photography & Plan a Brand Photoshoot that Connects With Your Clients
Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.
Elements of a Successful & Strategic Homepage Design
Most visitors won’t stick around. Less than a minute on a page, a quick skim of your words, and gone if your value isn’t clear in 10 seconds or less. Ready to turn that traffic into paying clients? Your homepage might need a rethink. Here’s where to start…