Adding a blog to your Squarespace site isn’t about pumping out content or chasing what’s hot. It’s about creating a purposeful space that works for your business; attracting aligned clients, building trust before the first call, and showing how you actually think about your work.

Building a website that truly reflects your travel brand doesn’t have to mean starting from scratch or hiring a designer right away. If you’re a travel advisor or agency ready to DIY your site, choosing the right Squarespace template can make all the difference. Dive in to find my favourite template shops & enjoy some savings!

After 12 years at Flight Centre and 4 years as an independent advisor before becoming a web designer, I've seen what works on both sides. This post breaks down ten essential strategies for travel professionals to build an online presence that’s sustainable and converts.