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The Journal

Design, SEO, and business insights for service-based businesses, and with a soft spot for travel advisors and thoughtful DIYers.

new + popular

new + popular

BUSINESS, TRAVEL ADVISOR Lara Ellis BUSINESS, TRAVEL ADVISOR Lara Ellis

The 8 Stages of a Successful Client Journey as a Travel Advisor

Most travel advisors have the first four stages of the client journey pretty well covered. It's stages five through eight, the pre-departure prep, the mid-trip check-in, the welcome home email, the referral ask, where things can go sideways. This post walks through all eight stages, what should actually be happening at each one, and where the gaps tend to show up.

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BUSINESS, TRAVEL ADVISOR Lara Ellis BUSINESS, TRAVEL ADVISOR Lara Ellis

Transform Your Client Experience With Thoughtful Onboarding

Landing a new client is exciting, but the first impression they form often happens before you even talk. From discovering you online to your first call, clarity and structure shape how confident they feel in working with you. This post walks through why onboarding matters, what can go wrong without it, and how a well-designed welcome guide can make the whole process feel effortless, for you and your clients.

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