The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
How to Choose a Website Platform as a Travel Advisor (Without Losing Your Mind)
A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.
Boost Your Squarespace Blog Traffic With These 5 Must-Have Strategies
In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.
12 Classic Squarespace & Canva Compatible Font Combinations For Your Website
Keeping your branding consistent doesn’t have to be complicated. Canva makes design accessible, but using the right fonts is what keeps everything feeling intentional. Here, I break down 12 font combinations you can use in both Squarespace and Canva, no custom font purchases required.
on Branding & Positioning
on Running a Travel Business
on Client Experience
on Blogging, Design, SEO & Website Strategy
now in the birch & Bud Design Co. shop