Adding a blog to your Squarespace site isn’t about pumping out content or chasing trends. It’s about creating a purposeful space that works for your business; attracting aligned clients, building trust before the first call, and showing how you actually think about your work.

AI is reshaping how people plan travel. Learn why travellers still want human advisors, what AI tools get wrong, and how to update your website to stand out in the AI era. Includes data, insights, and must-have website strategies for 2026.

Learn how travel advisors can monetize their websites by sharing authentic recommendations, building trust, and leveraging tools like Squarespace. From curating travel gear lists to setting up paywalls for exclusive content, you’ll find actionable tips to turn your website into a revenue-generating machine.

In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.