Almost everything written about SEO for travel websites is written for booking platforms. Here's what actually works for independent Travel Advisors, and where to start, especially if you’re using Squarespace.

In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.

Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.