The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
Luxury Travel Advisor Website Design: What Makes It Work Well
What's actually behind that 'this looks expensive' feeling, and what's working against your positioning without you realizing it. Written for independent Travel Advisors in the FIT, luxury and premium market who are past the 'do I need a website' question
How to Write Clickworthy Title Tags and Meta Descriptions in Squarespace
SEO, Metadata, Page Titles…it can all be overwhelming. Below, I break down the basics of metadata, uncover the secrets of SEO title tags, and discover how to write engaging meta descriptions that drive clicks - and where to add these details on Squarespace.
How to Write Alt Text for Accessibility in Squarespace
Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.
on Branding & Positioning
on Running a Travel Business
on Client Experience
on Blogging, Design, SEO & Website Strategy
now in the birch & Bud Design Co. shop
Process and design templates, tools & guides — made just for Travel Advisors
