Building a website that truly reflects your travel brand doesn’t have to mean starting from scratch or hiring a designer right away. If you’re a travel advisor or agency ready to DIY your site, choosing the right Squarespace template can make all the difference. Dive in to find my favourite template shops & enjoy some savings!

As someone who pours so much care and attention into your work, you deserve a travel advisor website that truly reflects your unique approach to travel planning. If you’re still using the standard site your host agency provides, you might be missing out on an opportunity to connect more deeply with your clients.

When I audit websites, I notice the same gaps over and over —elements that could be turning curious visitors into loyal clients. In this post, I’ll walk through six essentials inspired by the StoryBrand framework, showing how clear messaging and customer-focused design can transform your site’s experience and conversion.

In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.

SEO, Metadata, Page Titles…it can all be overwhelming. Below, I break down the basics of metadata, uncover the secrets of SEO title tags, and discover how to write engaging meta descriptions that drive clicks - and where to add these details on Squarespace.

Getting found in Google search results is becoming harder than ever. I share a few easy steps using Google Search Console each time you update a website or add new content to amplify your chances of getting seen.