The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
How Travel Advisors Get Found on Google (Without Competing With Expedia)
Almost everything written about SEO for travel websites is written for booking platforms. Here's what actually works for independent Travel Advisors, and where to start, especially if you’re using Squarespace.
How to Choose a Website Platform as a Travel Advisor (Without Losing Your Mind)
A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.
on Branding & Positioning
on Running a Travel Business
on Client Experience
on Blogging, Design, SEO & Website Strategy
now in the birch & Bud Design Co. shop
Process and design templates, tools & guides — made just for Travel Advisors
