The Journal

Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.

BUSINESS Lara Ellis BUSINESS Lara Ellis

Travel Planning Fees 101: How to Charge with Confidence (and Attract Clients Who Happily Pay It)

This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.

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now in the birch & Bud Design Co. shop

Process and design templates, tools & guides — made just for Travel Advisors