The Journal
Design, SEO, and business insights for service-based businesses, and with a soft spot for travel advisors and thoughtful DIYers.
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new + popular
How Travel Advisors Can Compete With and Embrace AI in 2026
AI is reshaping how people plan travel. Learn why travellers still want human advisors, what AI tools get wrong, and how to update your website to stand out in the AI era. Includes data, insights, and must-have website strategies for 2026.
Squarespace Discount Codes & Ways to Save on Your Website in 2026
Save money on your Squarespace website billing plan including email marketing, courses, digital products, scheduling and more with the latest Squarespace discounts. As always, use code BIRCH10 at checkout to save 10% on your Squarespace website billing!
Travel Planning Fees 101: How to Charge with Confidence (and Attract Clients Who Happily Pay It)
This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.
10 Strategies for Independent Travel Advisors To Stand Out & Not Burn Out
After 12 years at Flight Centre and 4 years as an independent advisor before becoming a web designer, I've seen what works on both sides. This post breaks down ten essential strategies for travel professionals to build an online presence that’s sustainable and converts.
How To Implement Travel Planning Fees That Feel Aligned & Sustain Your Business | A Case Study
Ever feel like you’re working around the clock for clients who don’t value your time? By 2019, Caitlin was drowning in client requests, endless revisions, and no-shows who promised to book but disappeared. Sound familiar? She knew something had to change before burnout got the best of her.
Ditch Your Hosted Travel Website & Level up With a Personalized Design
As someone who pours so much care and attention into your work, you deserve a travel advisor website that truly reflects your unique approach to travel planning. If you’re still using the standard site your host agency provides, you might be missing out on an opportunity to connect more deeply with your clients.
Your Essential Guide on Website Requirements to Keep Your ‘ish Legal
In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.
6 Must Have’s on Your Travel Advisor Website
In a sea of Travel Advisors all offering the same services, a custom website that truly reflects you can set you apart. Attract the clients you actually want, show your value, establish your expertise, and streamline your process; all while building trust through thoughtful blogging and a personal-touch newsletter.