The Journal
Strategy & thoughts from a TA-turned-designer on websites, fees, and the business foundations for independent travel advisors.
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featured posts
Using Custom Code to Create A Memorable Website on Squarespace
There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.
6 Design Elements Your Website Needs To Boost Conversion
When I audit websites, I notice the same gaps over and over —elements that could be turning curious visitors into loyal clients. In this post, I’ll walk through six essentials inspired by the StoryBrand framework, showing how clear messaging and customer-focused design can transform your site’s experience and conversion.
Boost Your Squarespace Blog Traffic With These 5 Must-Have Strategies
In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.
How to Write Clickworthy Title Tags and Meta Descriptions in Squarespace
SEO, Metadata, Page Titles…it can all be overwhelming. Below, I break down the basics of metadata, uncover the secrets of SEO title tags, and discover how to write engaging meta descriptions that drive clicks - and where to add these details on Squarespace.
Why and How to Add a Thank You Page on Your Squarespace Website
From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.
How to Use Google Search Console To Check for Missing Website Pages and Get Found Online
Getting found in Google search results is becoming harder than ever. I share a few easy steps using Google Search Console each time you update a website or add new content to amplify your chances of getting seen.
Your Essential Guide on Website Requirements to Keep Your ‘ish Legal
In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.
How to Write Alt Text for Accessibility in Squarespace
Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.
5 Key Points to Consider Before Investing in a Website Design Project
Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.
Curate Website Photography & Plan a Brand Photoshoot that Connects With Your Clients
Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.
12 Classic Squarespace & Canva Compatible Font Combinations For Your Website
Keeping your branding consistent doesn’t have to be complicated. Canva makes design accessible, but using the right fonts is what keeps everything feeling intentional. Here, I break down 12 font combinations you can use in both Squarespace and Canva, no custom font purchases required.
Elements of a Successful & Strategic Homepage Design
Most visitors won’t stick around. Less than a minute on a page, a quick skim of your words, and gone if your value isn’t clear in 10 seconds or less. Ready to turn that traffic into paying clients? Your homepage might need a rethink. Here’s where to start…
How to Customize the Font on Your Mailerlite Embed Form
You did everything right in MailerLite, dropped the embed into Squarespace, and then…ugh. The fonts don’t match. Consistent branding matters, especially at key conversion points. In this post, I’ll walk you through how to target MailerLite embed forms using developer tools and custom code so everything looks seamless.
6 Must Have’s on Your Travel Advisor Website
In a sea of Travel Advisors all offering the same services, a custom website that truly reflects you can set you apart. Attract the clients you actually want, show your value, establish your expertise, and streamline your process; all while building trust through thoughtful blogging and a personal-touch newsletter.
How to Make a Custom Link In Bio for Instagram on your Squarespace Website
You’ve built your Instagram posts, reels, engagement and your followers are ready to take the next step. Then they click your bio link… and it falls flat. First impressions matter, so let’s fix that. I’ll show you how to create a polished, custom Link in Bio right in Squarespace.
6 Must-Have Codes For Squarespace 7.0 (Brine Family)
Squarespace has an easy-to-use drag and drop interface. However, on its own many websites can begin to look the same. Custom code, or CSS can help to take your website up a notch and create more unique features. Here’s my top must-haves for Squarespace 7.0 on Brine.
8 Reasons I Recommend Squarespace for Small Businesses
Planning a website build can be overwhelming, amiright? I remember when I decided to take on my first Squarespace website for my previous small business. I compared all the platforms and share why I chose Squarespace for my business.
now in the birch & Bud Design Co. shop