I did the math on my $88 haircut and couldn't stop thinking about what it says about how we pay people. A thought piece on hourly billing, who we hire, and whether we actually practice what we preach about charging your worth.

What's actually behind that 'this looks expensive' feeling, and what's working against your positioning without you realizing it. Written for independent Travel Advisors in the FIT, luxury and premium market who are past the 'do I need a website' question

Almost everything written about SEO for travel websites is written for booking platforms. Here's what actually works for independent Travel Advisors, and where to start, especially if you’re using Squarespace.

You picked a niche, so why are clients still unsure you're their person? This post goes over the difference between niche and positioning for Travel Advisors, with examples.

Clients landing on your Travel Advisor website and leaving without a word? It's rarely the design. It's the questions your copy didn't answer.

A real comparison of every website option a travel advisor is likely to run into, from travel-specific platforms like Travefy and Truevail to general builders like Squarespace, Showit, and WordPress, plus the quick-fix options like Canva and Carrd. We'll cover what each one actually costs (USD and approximate CAD), what you own versus what you're renting, SEO, ease of use, and how to figure out what makes sense for where you are right now.

This one's for the travel advisor who came from somewhere else, a corporate role, a client-facing career, a decade of managing projects, people, or both, and is letting the word 'new' talk them out of charging what they're worth. You didn't leave your skills at the door when you switched industries. This post is a reminder of who TF you are.

Most travel advisors can describe what they book. Fewer can explain clearly why a client should choose them specifically. This post breaks down what positioning really means, the different ways you can build one without narrowing your business, and the questions worth sitting with to find your honest answer.