What's actually behind that 'this looks expensive' feeling, and what's working against your positioning without you realizing it. Written for independent Travel Advisors in the FIT, luxury and premium market who are past the 'do I need a website' question

Almost everything written about SEO for travel websites is written for booking platforms. Here's what actually works for independent Travel Advisors, and where to start, especially if you’re using Squarespace.

If clients land on your travel advisor site and leave without reaching out, it's almost never about design. It's the questions your copy didn't answer.

Adding a blog to your Squarespace site isn’t about pumping out content or chasing what’s hot. It’s about creating a purposeful space that works for your business; attracting aligned clients, building trust before the first call, and showing how you actually think about your work.

AI is reshaping how people plan travel. I explore why travellers still need human advisors, what AI tools are helping and how to update your website to stand out in the AI era. Includes data, insights, and must-have website strategies for 2026.

Save money on your Squarespace website billing plan including email marketing, courses, digital products, scheduling and more with the latest Squarespace discounts. As always, use code BIRCH10 at checkout to save 10% on your Squarespace website billing!