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Squarespace Web Design & development for modern travel & wellness founders

Your website should do exactly what your best sales calls do

The best clients don't need convincing. They've done their research, they trust you, and they're ready to go. I’ve been on both sides, and now design websites that create that experience, and resources that help you run the business behind it.

Explore custom packages

Your Site Should Actually Reflect Your Business

You've built something real. Your clients love working with you, and the work you do matters.

But your website isn't showing that yet. Maybe it feels dated compared to where your business is now. Maybe it doesn't capture what makes you different. Or maybe you're tired of spending half your discovery calls explaining things your site should be saying for you. Which, sorry, may also be a sign that a website doesn't exist yet 👀 I can obviously help.

What should be happening: someone lands on your page, immediately gets what you do, and thinks, 'this is exactly who I've been looking for.' Their search for their unicorn advisor? Done.

Let's create that for you.

Design isn't just about looking good

Good design makes everything easier

When your website is laid out well, people trust you faster. When the flow makes sense, they stick around longer. When the design supports what you're saying, your message actually lands. I focus on clean layouts and strategic structure. You'll end up with something that looks professional, makes sense right away, and reflects the expertise you bring to the experience.

mockup of squarespace website for wedding and engagment photographer

squarespace website for wedding photographer

01. Custom Web Design

We'll build your site from scratch. Full strategy, custom design, and a site that actually works for you. For when you're starting fresh or ready to stop apologizing for your current website.

02. Semi Custom Web Design

Faster timeline, smarter approach. We start with a framework that already works, then customize it to fit your brand. You still get strategy and custom design, just more efficiently.

03. VIP Design Day

Focused work in a day (or more if the scope needs it). Visual refresh, content updates, SEO fixes. You tell me what needs to happen, we'll knock it out.

04. Website Audit

A strategic review of your existing website, complete with clear, actionable recommendations. I'll review your site and tell you what's working, what's not, and what to tackle first. Clear recommendations, easy to implement.

Where Creativity Takes Root

The Birch & Bud Difference

A One Client Experience

As a small studio, I work with one client at a time. That means the experience actually feels personal with real attention, real communication, and a process that moves at a pace that works for you.

Industry Knowledge

I'm not a designer who learned travel. I spent 15+ years as a travel advisor before pivoting to design, which means I know what your clients are actually thinking when they land on your page. That perspective is behind every decision I make.

Custom Code & Strategy

Every site is crafted with custom code, careful attention to hierarchy and flow, and SEO built in from the start. Not just a good-looking site. One that's designed to convert and be found.

MAT GARBER | MAT & ASH PHOTOGRAPHY

‘Our process was nothing but seamless’

I stumbled upon [Lara] on a Google deep dive and fell head over heels. Our process together was nothing but seamless and divine, she delivered an absolute masterpiece! I’m so thankful and impressed with how fun, talented, warm, and how much of an absolute rockstar Lara is. She made my web design dreams come true, and I could not be more thrilled with the results.
MEGAN VERNELLI | THE AESTHETIC STUDIO

‘Her attention to detail, creativity, and understanding of our brand made the entire process seamless.’

We couldn’t be happier with the website [she] created for us. She truly brought our vision to life — capturing the exact vibe we wanted and creating a beautiful, professional first impression for clients before they even step into our new space. We’ve had so many compliments already, and it’s clear the site reflects who we are perfectly. Highly recommend!
MELISSA ORPEN-TUZ | VIVID CAREER SERVICES

'an incredible parter with strong technical skills.'
I felt well-informed and supported through the entire process and was delighted with the result—it felt completely authentic to me while looking really elegant and classy. Lara is an incredible creative partner with strong technical skills but also the ability to understand a client's own voice and brand. Working with her on Get Rooted was a great choice.
JAY & SHAWNNA | ASCENT STRENGTH + EMBODIMENT

'Lara goes above and beyond. Trust the process and Lara.'

We highly recommend her services and gifts to anyone in need. Her care for your end product and functionality is evident from start to finish. It was an absolute pleasure working with you, and we cannot thank you enough.
CAROLINE HISSA | EXECUTIVE DIRECTOR, CMSWR

‘I would absolutely recommend working with [you] to get personalized service that fits their needs.’
It has really helped legitimize our organization…and we have seen an uptick in donations! It helps donors feel confident in who we are and what we do. I so appreciated your suggestions and guidance … and really exceeded our expectations.

meet your designer

As your creative partner, I pair industry insight with thoughtful strategy so your people can find you — and feel at home when they arrive.

Squarespace website designer, lara ellis

Hey, I’m Lara,

I spent 15+ years in the travel industry designing travel experiences, from managing teams in a brick & mortar to transitioning to an indie advisor. I lived the whole evolution. When COVID hit, and the industry shifted, I didn't just do the pandemic pivot — I went all in.

I enrolled in design courses, learned user psychology, and studied conversion principles. Not just how to use Squarespace, but why design works the way it does. Because if I'm going to do something, I'm doing it right.

Your clients are basically my clients. The questions they ask before booking, the hesitations about fees, the way they're sizing you up to see if you're worth it. I've seen all of it from both sides.

I stay connected to what's happening in travel because it matters when I'm designing your site. I know what your clients are actually looking for when they land on your page.

I also know a lot of advisors are undervaluing themselves. Charging fees isn't optional anymore. You're managing cancellations, researching for hours, and handling the latest crisis late at night. That's worth paying for, and your site should make it clear without you having to defend it on every call.

And now? I build sites that work, look good, and reflect all the invisible work that you do.

GET THE FULL STORY

free download mockup for travel advisors

FREE DOWNLOAD | from a former travel advisor turned web strategist

Ask better questions, get more meaningful responses, and turn what clients tell you into something actually useful

If your feedback process feels inconsistent, awkward, or underused, you’re not alone. The Travel Advisor Feedback Toolkit might be just what you need!

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