The Aesthetic Studio | Medical Aesthetics
The Project
Megan Vernelli is the powerhouse behind a luxe med spa offering high-end services such as neuromodulators, microneedling, facials, fillers, permanent makeup, and more. With a new studio space on the horizon, Megan needed a website that matched her elevated vibe — think clean lines and muted neutrals. Her goal? To position her clinic as results-driven and skin-focused, not just another pop-up with pretty branding.
The Goal
As she transitioned into a new studio space, she wanted her online presence to reflect a more refined, professional look that aligned with her clinical expertise. She needed a site that:
Looked as elevated as her treatments feel
Delivered info clearly to her clients so she could focus on her work
Made it easy for clients to understand services, pricing, and prep info without the clutter or fluff
SCOPE OF PROJECT: 12 PG, custom website design, wordpress migration
PROFESSION: luxe medical aesthetic spa
VIBE: confident, curated, premium
The Approach
We designed a custom Squarespace site with Megan’s new branding, custom brand photography and clean, neutral, and minimal aesthetic of her new space in mind. Think neutrals, white and black, with smooth transitions, layered content and interactive custom elements.
Key Features:
Strategic Homepage: Acts like a directory to her services, team, and ‘how it works’ process, plus rotating partner logos for social proof
Curated Service Pages: Services are grouped into logical categories (Face & Skin, Hair & Scalp, Beauty Bar) featuring everything a client needs to know about treatment times, pricing, and add-ons
Client Experience-Driven UX: A streamlined site structure with clear calls to action, simplified service info layout, and pre-/post-care content baked into the user journey
The Result
Megan’s new site is a true extension of her clinic - elevated, polished, and effortlessly professional. It sets her apart from competitors and works hard behind the scenes to cut down on repetitive questions, guide new clients with ease, and support her growing business as she steps into this next chapter.
BEFORE | HOVER OR TAP TO SCROLL
AFTER | HOVER OR TAP TO SCROLL
kind words
We couldn’t be happier with the website Birch & Bud Design created for us. She truly brought our vision to life — capturing the exact vibe we wanted and creating a beautiful, professional first impression for clients before they even step into our new space.
Her attention to detail, creativity, and understanding of our brand made the entire process seamless. We’ve had so many compliments already, and it’s clear the site reflects who we are perfectly.
Highly recommend! - Megan Vernelli
HOMEPAGE
SIGNATURE FACIALS SERVICES PAGE
NAIL BAR SERVICES PAGE
biorepeel services page
PERMANENT MAKEUP SERVICES PAGE
FACIAL BALANCING SERVICES
microneedling services page