You've been meaning to fix it. This is where you do that.
Semi-custom Squarespace web design for travel advisors who are ready to look as good as they actually are
If your website is still the one you put together when you were just getting started, your business has moved past it. Semi-custom means starting from a framework I've already built and refined for this industry — and getting launched in a week, at a fraction of the custom investment.
SHOW UP AS AN EXPERT
ATTRACT THE CLIENTS YOU DREAM OF
LAUNCH IN RECORD TIME
A real starting point, not a generic template
You're not getting a theme from a marketplace. You're getting a framework I designed specifically for travel and wellness brands.
Each template has a strategic layout, proper page structure, and SEO built in from the start. We take the framework, shape it around your brand and content, and launch it. You end up with a website that looks considered and works properly, in a fraction of the time a custom build takes.
This is for you if:
You've been in this long enough to know your DIY website isn't cutting it anymore, but you're not ready for the full scope of a custom build
You want something professional and done, not a project that takes months
You're clear enough on your direction to move, and you're ready to trust the process once you do
MAKEUP ARTISTS
TRAVEL ADVISORS
HOLISTIC NUTRITIONISTS
YOGA INSTRUCTORS
INTERIOR DESIGNERS
MAKEUP ARTISTS
TRAVEL ADVISORS
HOLISTIC NUTRITIONISTS
YOGA INSTRUCTORS
INTERIOR DESIGNERS
MAKEUP ARTISTS TRAVEL ADVISORS HOLISTIC NUTRITIONISTS YOGA INSTRUCTORS INTERIOR DESIGNERS MAKEUP ARTISTS TRAVEL ADVISORS HOLISTIC NUTRITIONISTS YOGA INSTRUCTORS INTERIOR DESIGNERS
It’s especially great for travel and wellness brands that want to present themselves confidently online without overcomplicating the process or drowning in details.
You bring your brand and content, I handle the rest.
From strategy and styling to SEO, tech setup, and tutorials, so you're not left figuring it out after handoff.
What’s included
Your template of choice, shaped around your brand, content, and goals
A 30-minute strategy call before we start
Done-for-you styling using your fonts, colours, and imagery
Copy prompt workbook so you know what to say on every page
Email and marketing platform integration
All the tech handled — domain transfer, security, integrations
Recorded tutorials so you know how to manage your own website
SEO and mobile optimization built in
Two weeks of post-launch tech support
20% off your first year of Squarespace
SEMI CUSTOM DESIGN TEMPLATES at a glance
Not every business needs a fully custom website, but every business deserves a strategic one
Choose a template, send over your brand guidelines and imagery, work through a provided Copy Guide and leave the rest to me!
The Templates
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Terra | five-page template
made with travel advisors in mind | great for anyone who wants a 4 page website + blog
$1749 CAD
Terra is an editorial, content-rich template designed specifically for travel advisors ready to position themselves as the expert their clients have been looking for. The layout leads with your story and your niche, builds trust through social proof, and guides visitors naturally toward booking. Strategic structure, copy prompts built in, and custom-coded sections that make the details look intentional.
Pages Included: Home, About, Services, Contact, Blog
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→ Strategic layout and copy prompts
→ 4 Key pages + Blog
→ Opportunity to add custom forms, scheduling, freebie & newsletter integration
→ Custom-coded gallery logo marquee, stacked list sections (Work With Me) and layered list sections (About)
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Willow | six-page template
made with creatives & service providers in mind | great for anyone who needs case studies/portfolio
$1899 CAD
Willow is a clean, editorial template with a strong visual hierarchy — ideal for creatives and service providers who want their work to do the talking. The portfolio and case study pages are built to showcase projects in depth, and the services layout handles multiple offerings without feeling cluttered. A great fit for interior designers, stagers, photographers, and anyone whose work is highly visual.
Pages Included: Home, About, Services, Contact, Portfolio (plus styled Case Study page) & Blog
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→ Strategic layout and copy prompts
→ 4 Key pages + Portfolio & Blog
→ Opportunity to add price list, scheduling, freebie & newsletter integration
→ Custom-coded Full Bleed, layered and split sections
→ Custom-coded unique timeline view of your process
→ Custom-coded focus hover and auto-play on gallery reel
→ Custom-coded contact & newsletter blocks for minimal design
→ Custom font styling
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Twiggy | six-page template
made with health practitioners in mind | great for anyone who needs events + workshops pages
$1899 CAD
Twiggy is a grounded, editorial template built for holistic practitioners and wellness service providers who want to establish authority and build community. The layout handles multiple services cleanly through a custom tab structure, and the dedicated workshops page makes it easy to promote events and in-person offerings. A natural fit for nutritionists, naturopaths, yoga instructors, and health coaches.
Pages Included: Home, About, Services, Contact, Workshops & Blog.
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→ Strategic + minimal layout with copy prompts to enhance conversion
→ 4 Key pages + Workshops & Blog
→ Custom-coded tabs-style service layout and testimonial carousel
→ Custom-coded contact & newsletter blocks for minimal design
→ Coding has repeatable sections to easily duplicate as you build on
→ Custom font styling
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Tulum | one-page template
made with travel advisors in mind | great for any new service provider or offline business
$659 CAD
Tulum is a one-page scrolling template designed specifically for travel advisors who want to get online professionally without a multi-page build. The layout takes visitors through your story, your philosophy, your services, and your process — all on one page, in the right order. A strong starting point for new advisors, or anyone who wants a clean, focused presence without added complexity.
BONUS: Add on a blog or additional pages when you are ready - or at the time of your project.
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→ Strategic 1-page layout with the essentials needed, leading your customer through a sales journey to contact you
→ Copy prompts to help with words
→ Anchor link navigation with smooth scroll to navigate the long-form page
→ Custom-coded sections & scrolling gallery
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Bloom | one-page template
made with creatives in mind | great for any new service provider or offline business
$659 CAD
Bloom is a one-page scrolling template with the editorial feel of a full site, condensed into a single focused page. The layout moves visitors through your story, services, and social proof in the right order, with a scrolling gallery section that lets your work speak for itself. A natural fit for interior designers, stagers, and creatives who want something polished and visual without the complexity of a multi-page build.
BONUS: Add on a blog, full portfolio or additional pages when you are ready or at the time of your project.
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→ Strategic 1-page layout with the essentials needed, leading your customer through a sales journey to contact you
→ Opportunity to add price list, scheduling, freebie & newsletter integration, gallery
→ Copy prompts to help with words
→ Custom-coded Anchor link navigation with smooth scroll to navigate the long-form page
→ Custom-coded Full Bleed & layered sections
→ Custom-coded styling of process and testimonials sections
→ Custom-coded gallery focus and auto-play
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Magnolia | one-page template
made with beauty artists in mind | great for any new service provider or offline business
$659 CAD
Magnolia is a bold, high-contrast one-page template designed for beauty artists and treatment-based service providers. The layout leads with impact, moves through your mission and services cleanly, and features a visual gallery that lets clients see exactly what you offer at a glance. A natural fit for lash artists, brow specialists, estheticians, and anyone whose work is best shown through imagery.
BONUS: Add on a blog, full portfolio or additional pages when you are ready or at the time of your project.
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→ Strategic 1-page layout with the essentials needed, leading your customer through a sales journey to contact you
→ Opportunity to add price list, scheduling, freebie & newsletter integration, gallery
→ Copy prompts to help with words
→ Custom-coded Anchor link navigation with smooth scroll to navigate the long-form page
→ Bonus sections saved and available for DIY
→ Custom-coded styling for unique features
need a visual update?
Mini Brand Refresh
visual branding | creative direction
$799 CAD
This service is for those who have a brand that requires some refining for web accessibility or a minor refresh of the colour palette and brand typefaces to feel updated.
For a full branding package, including logo design & extensive strategy, I partner with brand designers if you’re ready to invest in a full semi-custom or custom branding suite.
What’s Included
Brand Questionnaire
30-45 minute brand strategy call to refine your audience & goals
Choice between two 5-colour palettes to use on your website & socials
Font selection for your website
Simple wordmark logo made with installed Squarespace fonts
Simple graphics in Canva if required
“Thank you over and over again Lara - you have been tremendously helpful to me and an absolute pleasure to work with! This whole process couldn’t have gone any smoother. You are incredibly talented and you took my vision for this website and made it even better than I could have imagined!”
— DANIELLE BRICK
want to launch your website, like yesterday?
Here’s what to expect during your semi custom design week
01. Choose your template & select your date
There are two semi-custom spots per month. If you add branding we allow additional time.
02. Prep your content
You send over your branding (logo, colour palette, fonts), photos, graphics, and copy the week before you start. You’ll receive a design questionnaire & copy prompts to help you out with words & the template has some great starting points, too.
03. Day of // start with strategy
We start with a 30-minute call on the morning of your first day (Monday) to hash out your vision and website goals. Then I spend the next 3 days re-designing the template with your brand, vision and content.
04. Revisions & review
I’ll send you the website for approval by the end of the day Wednesday and you have 24 hours to provide revisions. On Friday the revisions are completed and we finish up the tech and prepare for transfer.
05. Ready to launch!
By end of day Friday, you’re all done and you have two weeks of support post-transfer!
ARE YOU IN?
Quick, customizable & strategic. Let’s get more eyes on your website and aligned client inquiries in your inbox!
Let's get the right clients finding you and reaching out. Skip right to what matters: clarity, credibility, and a site that grows with your business.
because collabs are always a good idea
If Birch & Bud templates aren’t the ‘right fit’, shop my favourite Squarespace Template Shops!
Find a template you love & I’ll take care of the transformation so you can leave DIY behind & stick to your budget! Reach out to see how to make this work for you.
View all my template shop recommendations in my Resource Library!
Big Cat Creative
(save 10% off with code birch10)
The Styled Square
(save 10% with code birch10)
GOLIVE
(SAVE 10% OFF WITH CODE BIRCHANDBUDDESIGN10)